"OneTrip" is an app for booking outdoor tours and activities. It aims to be your reliable companion in creating memorable outdoor adventures. With this app, you can create a personal collection of tours and activities and keep track of your booked experiences. The app includes a smart map and a tours feed that is tailored to your preferences and past tours. This feature helps you discover the most remote and untouched places on Earth, ensuring a unique outdoor experience just for you.

Objective

Goal

The primary goal of this project is to design the information architecture of our digital platform . By focusing on intuitive organization, streamlined navigation, and user-centric design principles, our aim is to boost user engagement, satisfaction, and task success rates.

Problem statement

Existing tour search applications lack a personalized touch, relying on generic filters that merely narrow down searches. They fall short in creating a unique experience tailored to users' preferences. These applications do not use much leverage insights from users' past tours and don't analyze their preferences. Consequently, the conventional approach leads to extended search times as users are inundated with irrelevant offers, diminishing the conversion rate of presenting tours that genuinely align with the user's interests.

My responsibilities:

• Conducting research, segmenting the environment + job
• Competitor analysis
• User research and job stories
• Hypotheses
• Information architecture
• UI Design and Identity

Research

Competitor analysis